Zuru launches Pets Alive robotics range as Robo Alive sees 200% UK sales growth

Zuru has officially launched its new robotic pets brand Zuru Pets Alive, lead by the range’s hero character Boppi, the Booty Shakin’ Llama.

The Zuru Pets Alive range features Boppi, alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle. 

The introduction of the brand to ZURU’s product portfolio marks an extension of its popular Robo Alive robotic creatures IP. This follows the company’s recent reports of Robo Alive achieving growth figures of 200 per cent in the UK market for the Jan-Dec 2018 period.

Zuru Pets Alive offers a range of high quality, value-driven, interactive toys supported by creative marketing. The company has reported over one million sales across 30 markets of the Robo Alive Lizard and Snake alone with 50 million views on over 200 organic videos on Youtube.

"Zuru Pets Alive is our sister brand to Zuru Robo Alive," said Renee Lee, global marketing director, Zuru.

‘We’re really excited about bringing the range to market and experiencing the response to Boppi has certainly been a massive highlight. We’ve always believed her to be a real winner – what’s not to love?! 

"The interest we’ve received since first showcasing the range and the ensuing media coverage has highlighted the enduring appetite for affordable, innovative robotic toys – and llamas! Following the recent interest we are now looking at ways to bring Boppi’s launch forward to meet customer demand”.

Boppi, alongside the Zuru Pets Alive Magical Unicorn will be supported by a heavy marketing campaign across digital, social, TV and influencers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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