Global growth on cards for MGA with new UK head of licensing Sarah Fletcher

MGA Entertainment has welcomed Sarah Fletcher to the UK team as its new head of licensing. 

Bringing a wealth of experience with her, Fletcher joins as MGA continues to go from strength to strength, having secured a number of Toy Awards wins and number one collectables status in numerous markets.

In her new role with the firm, Fletcher will be working closely with all brand teams at MGA, including; L.O.L. Surprise!, Little Tikes, Poopsie Slime Surprise, Num Noms, Project Mc2, Crate Creatures, Baby Born and Zapf Creation.

With over 11 years of brand licensing experience behind her, including running her own consultancy, Maximum Licensing, Sarah previously held the role of general manager at Fluid World, the UK agent for Sanrio, Pusheen and Jourdan Dunn, and head of global retail and events at Mind Candy.

In addition to Fletcher’s hire, MGA bolstered its team in 2018 with the hire of Egita Di Filippo as senior director of licensing EMEA driving licensing strategy across the territory. Egita has nine years of experience in licensing working with Sanrio and Entertainment One brand.

Isaac Larian, CEO at MGA Entertainment, said: “Sarah and Egita are very passionate about their work. We are delighted to have them on the team as we grow MGA brands across the world." 

Check Also

Automotive brand Peugeot has sights on toy market through licensing partnerships

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy …