Fair play! Spielwarenmesse ToyAwards winners revealed

The winners of Spielwarenmesse’s coveted 2019 ToyAwards have been revealed at the show’s official opening ceremony held last night.

Marking the start of the 70th Spielwarenmesse, the ceremony handed out accolades in what was its 16th year running, paying tribute once again to outstanding, innovative products.

Awards were presented across four age categories and a new Startup group.

In the Baby & Infant category, the award went to the Magic Touch Piano Musical Toy from Hape International and Kids II. 

In the PreSchool category, BRUDER Spielwaren clinched first place with its bworld theme sets, while in the SchoolKids category, the Magical Mermaid World from Playmobil emerged as the winner. 

The quiz game kNOW! from Ravensburger Spieleverlag celebrated victory in the Teenager & Adults segment and in the Startup category, Shenzhen Bell Creative Science and Education came out on top with Mabot.

The ToyAwards rank among the most important accolades in the industry. A jury of 16 experts – comprising international trade representatives, market researchers, educationalists, scientists, a blogger and a toy safety expert – selected the five winners from a total of 838 entries. 

Let’s take a closer look at this year’s winners.

Category: Baby & Infant

Magic Touch Piano Musical Toy, Hape International and Kids II

The Magic Touch Piano from Hape International and Kids II is billed as the ideal way to introduce toddlers to the world of music. Made of high-quality wood, this piano features magic touch technology without any buttons. 

The finger warmth of gentle touch is enough to generate music from the toy that also plays entire melodies all by itself. 

The jury concluded: “The piano encourages the early learning of music among toddlers.”

Category: PreSchool

bworld theme sets, BRUDER Spielwaren

The worlds of the bworld theme sets by BRUDER Spielwaren invite preschool children to take part in lengthy role-playing games, while at the same time introducing them to various kinds of jobs. 

Sturdy wall panels and true-to-life details represent, for example, a hospital or car repair shop. There are endless play possibilities, since the various worlds can be combined with each other.

“The realistic play worlds are still just as exciting for older children,” stated the jury.

Category: SchoolKids

Magical Mermaid World, Playmobil

The Magical Mermaid World from Playmobil opens up an underwater world. The enchanting details – such as an electric opening shell, exotic aquatic plants and imaginative carriages for the characters – come in delicate pastel colours. 

It’s ideal for role-playing games, and thanks to her hinged fin, the mermaid can even stand up. A ball track made up of plants forms the centre of this world. 

“A fantastic system toy with a well-rounded concept,” praised the jury.

Category: Teenager & Adults

kNOW!, Ravensburger Spieleverlag

Ravensburger Spieleverlag‘s quiz game kNOW! combines a board game with digital innovation. 

The incorporation of the free Google Assistant ensures that the game always has current questions along with the right answers. This concept also won over the jury. 

“It holds the promise of cross-generational quizzing fun for the whole family," they noted.

Category: Startup

Mabot, Shenzhen Bell Creative Science and Education

Simple and available in a handful of colours, the disassembled Mabot parts come neatly arranged in their box. Once assembled, by following the instructions or own ideas, the robot quickly unfolds its limitless play options. 

It can be combined with an app on a smartphone or tablet and guided around the home. A second app introduces kids to basic coding skills. 

The jury’s rationale: “A great educational toy that grows with the child.”

The winners of the ToyAwards are all on show in a compact display at the TrendGallery in Hall 3A. 

The selection reflects the huge spectrum of ideas presented at the Spielwarenmesse across all product groups.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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