Simba Dickie positions for US expansion with Jada Toys acquisition

Toymaker Simba Dickie Group is positioning itself for expansion into the American market with the purchase of Jada Toys.

The LA-based toy manufacturer of licensed and stylised die-cast collectables, RC vehicles and pre-school toys, has now been brought under the Simba bracket through the latest acquisition.

Jada’s popularity stems primarily from its vast portfolio of popular entertainment licenses such as Fast & Furious, Marvel, DC Comics, Disney, and Hello Kitty. 

“The addition of Jada provides an excellent opportunity for growth and expansion for Simba Dickie Group,” said Florian Sieber, Co-CEO, Simba Dickie Group. 

“We are excited for what this partnership will bring as we work towards utilising Jada’s licensors and links in the retail sector to gain an important foothold in the American market. 

"We are also welcoming the opportunity to combine our efforts on the joint manufacturing of products through common uses of technology on an international scale.” 

Bill Simons, CEO of Jada Toys, added: “The acquisition of Jada Toys by the Simba Dickie Group is a tremendous strategic manoeuvre. Joining the Simba Dickie Group instantly creates a significant global platform for our manufacturing and licensing partners”. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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