Spin Master launches new fashion doll line with Off the Hook

Spin Master is launching a new line of collectable fashion dolls and accessories inspired by glamorous mannequins called Off The Hook.

Each of the six mannequin dolls can be styled from head to toe with mix and match hairstyles, tops, bottoms, shoes and accessories with hook-together fashions.

Every Off the Hook doll comes wearing a cool outfit from one of three ‘must-have’ fashion collections – Concert Collection, Summer Vacay Collection and Spring Dance Collection.

“Off The Hook is the ultimate doll brand that inspires children to create fashion styles that are as unique and stylish as they are,” said Catherine Demas, vice president marketing, girls toys. 

“By creating a fun miniature world that champions individuality, creativity and imagination, the Off The Hook experience encourages self-expression through imaginative play. Everything from the mannequin doll’s head to toe can be customised and mixed and matched, allowing endless possibilities of stylish fashions and fun.”

The Off the Hoot range, includes the Off the Hook Style Doll featuring Mila, Jenni, Alexis, Naia and Brooklyn each with their mix and match fashion pieces; Off the Hook BFFs, the Best Fashion Friends with four surprises in every package; and the Off the Hook Style Studio, a walk-in wardrobe of accessories and storage that includes 17 pieces and a doll.

There are over 30 different looks from the six mannequin dolls and over 175 individual fashions and accessories.

Each item in the Off the Hook line also comes with mystery shopping bags. Products are recommended for children aged five and upwards.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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