Moose Toys partners with Asmodee in France to grow European operations

Moose Toys is entering into a strategic partnership with Asmodee in France.

This alliance will enable Moose to expand the reach of new and existing brands in the region, creating a foothold for the brand through the games publisher and toy distribution specialist.

It follows on from the recent announcement of Moose Toys’ acquisition of the Scruff-A-Luvs brand and UK business, Worlds Apart, strengthening the toymaker’s presence in Europe.

“We are thrilled to enter into a strategic partnership with Asmodee,”said Paul Solomon, owner of Moose Toys. “We have worked closely with Asmodee for a number of years and value their passion and knowledge. 

"This collaboration will enable us to continue to develop our business in France and share our mission of Making Children Happy.” 

Stephan Carville, CEO of Asmodee, added: "Moose is a developer that we know very well, we share the same values and we have a common passion for product and business excellence. 

"We are very happy and proud to become a strategic partner for the distribution of Moose’s portfolio in France. Initially, this partnership will include award-winning brands such as Fortnite, Wrapples and Treasure X. 

"This partnership will not have any impact on current distributors and their existing portfolios. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Jubilant improvement to UK footfall

There was an upsurge in the number of shoppers hitting high streets and retail centres …