AliveLab secures Department of International Trade award for ‘exceptional’ export efforts

AliveLab, the team behind the Mardles Augmented Reality range, has won a prestigious export award from the Department of International Trade.

The company founders were invited to the Foreign Office last week where they were presented with the Board of Trade Award for Outstanding Contribution to International Trade and Investment by Dr Liam Fox MP.

AliveLab was founded by Sharon Wyness and James Murden, friends who met whilst guest-presenting on TV Shopping Channel QVC. The duo launched Mardles in 2015 and have since sold over 750,000 AR products worldwide.

Graham Nicholas, international trade advisor for the DIT, said: “It has been a pleasure working with Sharon and James who are incredibly pro-active, enthusiastic and forward thinking in their international sales development.

"They have taken full advantage of advice and services available through DIT and thoroughly deserve the success which will no doubt continue into the future.”

Sharon Wyness, CEO of AliveLab, added: “We are surprised and delighted to accept this award, as one of just three companies in the London region, particularly as such a young company in the toy market”

James Murden, chief visionary officer, stated: “This is a particularly exciting time for AliveLab as Augmented Reality is more popular than ever before and we are frequently approached by other companies to add our magic to their product range, service or attraction”

The award will now take pride of place on AliveLab’s stand at Nuremberg Toy Fair where the company will be exhibiting in Hall 3A on stand B31.

Wyness continued: “We are very grateful for the advice and support of the DIT since we stumbled across the at Spring Fair in Birmingham. We strongly recommend any British business to talk to their their local trade advisor even if they haven’t thought of export before.”

In March 2018, the Secretary of State for International Trade and President of the Board of Trade launched the Board of Trade Awards to recognise excellence in trade and investment. 

The Department for International Trade works with thousands of businesses, and our company has been identified as one that has demonstrated exceptional innovation, delivered prosperity for the UK, and championed free trade. 

This Award has been granted to us by the Department for International Trade and the UK Board of Trade as a mark of recognition for our contributions to trade and investment in the year 2018. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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