Toy Fair 2019: MGA Entertainment triumphs at Toy Industry Awards

MGA Entertainment triumphed at this year’s Toy Industry Awards, taking home three awards including Toy of the Year for LOL Surprise.

The award follows a successful year for MGA in which LOL Surprise and Poopsie Slime Surprise took three Dream Toys between them, and continue to hold the top spot at best-selling toy with LOL Surprise dolls.

As well as being named Toy of the Year, LOL Surprise also won Collectable Range of the Year for the LOL Surprise Under Wraps, while Poopsie Slme Surprise took home Doll of the Year.

Andrew Laughton, managing director at MGA Entertainment UK, said: “We saw huge success for MGA Entertainment last year. Not only did we succeed with launching the next biggest craze with Poopsie Slime Surprise, we maintained a best-selling position with the number one brand, L.O.L Surprise, and achieved three places in the Dream Toys Top 12. 

"MGAE is the number two toy company in the UK and continues to lead the way in creating innovative toys for the YouTube generation.

“We are delighted to take home three coveted awards and look forward to the launch of many new brands and innovations for 2019.”

MGA Entertainment continues to develop their product offering for retailers and fans with new Poopsie characters and the launch of the L.O.L Surprise Makeover series. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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