It was to the sound of success that Hornby Hobbies pulled into this London Toy Fair, having been crowned the overall winner of the Editor’s Choice Awards this year.
The firm was handed the accolade for its Harry Potter inspired Hogwarts Express Train Set, developed under license with Warner Bros and the Wizarding World franchise.
The train set was named the winner amid some strong competition from the likes of Peppa Pig and Artie 3000.
Character Options’ Deluxe Wooden Playhouse rooted in the Peppa Pig universe came in at number two, while third place went to Learning Resources’ Artie 3000.
Organised by the British Toy and Hobby Association, the awards were voted on by media who attended Toy Fair this week at Olympia London.
Thousands of toys were launched at the show, where more than 250 exhibiting companies showed off their latest creations to journalists from national newspapers, broadcasters, consumer and trade outlets.
Toys launched at Toy Fair often go on to shape the UK market in the year ahead.
"The Hogwarts Express is an iconic part of the Harry Potter stories, so we’re highly delighted to win the Editor’s Choice Award for the Hornby Hogwarts Express Train set,” commented Simon Kohler, marketing and product development director at Hornby Hobbies.
“We’re extremely pleased to be working with our partners at Warner Bros Consumer Products on this wonderful addition to the Hornbyrange.”
Majen Immink, director of fairs and special events, BTHA, added: "Congratulations to the winners of Editor’s Choice 2019. With so many fantastic toys launched at Toy Fair, it’s a real achievement to be selected for this award.
"My thanks to our attending journalists, too, for taking the time to vote at another jam-packed show."