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Spielwarenmesse has revealed the 15 finalists of this year’s coveted ToyAwards as it prepares to welcome guests to the 70th anniversary edition of the show.
This year sees the introduction of a new raft of categories with ToyAwards presented in the StartUp category and four age-specific categories Baby and Infant, Pre-School, SchoolKids and Teenager and Adults.
This year, 433 exhibitors entered a total of 838 innovations. The products that made it through the preliminary round were sent to Spielwaremesse for further evaluation. A jury then considered the remaining entries at a meeting to select three exceptional innovations.
The nominees for this year’s ToyAwards are:
Baby and Infant:
Lawn Mower Baby Walker – Legler small foot company
Magic Touch Piano Musical Toy – Hape International
My First RC – Revell
Pre-school
Bworld theme sets – Bruder
Deluxe Scientific Workbench – Hape International
My Magic Castle – Buki
Schoolkids
Magical Mermaid World – Playmobil
The slow motion race game – Hasbro
Toi+ – Ravensburger
Teenager and Adults
Die drei ??? Krimipuzzle
kNOW! – Ravensburger
Sound Jack – Hutter Trade
Start-ups
Mabot – Shenzhen Bell Creative Science and Education
Pikoko – Brain Games
Qbitoy – Qbi Globe
The winners of this year’s toyAwards will be announced on January 29th during the Opening Ceremony marking the beginning of the 70th Spielwarenmesse.
