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Christmas sales for The Entertainer surge 22.4 per cent

The Entertainer has revealed a surge in like for like sales over the Christmas trading period, the first without a Toys R Us presence to contend with.

For the five weeks to December 29th, the toy retailer posted a 13.5 per cent increase in the overall like for like sales while total sales increased 22.4 per cent.

The figures were driven by a 13 per cent rise in like for likes and a a 17 per cent climb in total online sales. Its website, TheToyShop.com also revealed a 51.5 per cent increase in sales after being re-platformed last year.

“I am delighted with our performance over the peak trading period,” said The Entertainer executive chairman, Gary Grant.

“It caps a tremendous year of growth which has included the opening of 18 new stores for The Entertainer, expansion in our partnership with Matalan, further expansion of our franchise operation into three new territories and the acquisition of the Spanish toy retailer, Poly, comprising 57 stores.

“2019 will see us continue this trend as we progress with our growth agenda, looking at every opportunity to expand both nationally and internationally.”

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