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Aurora World scouts toy partners as YooHoo & Friends lands Netflix series

Plush specialist, Aurora World is on the lookout for new partners in the toy space as its popular YooHoo & Friends brand lands a new Netflix TV series.

A new 3D CGI 52 x 11-minute series called YooHoo to the Rescue is scheduled for a global launch in 20 different languages across more than 190 countries this March. The Netflix Original series follows the adventures of seven animal friends.

In each episode, the animal friends travel in the Wonderbug to a new destination on Earth to help animals in trouble. On the way, they learn facts about the Earth’s environment and the real-life challenges facing the planet today.

“The concept on which YooHoo is based is at the heart of ethical considerations in relation to conserving wildlife and our environment,” read a statement from the firm. “No one is immune to the challenges we face and what better way to deliver this message in a simplistic way than by engaging kids through cute animals and a fun-packed TV series.”

The licensing programme for the series is spearheaded by Aurora itself, brand owner and manufacturer of the YooHoo plush line. Following a ten year legacy that has seen YooHoo plush sales exceed 80 million units, Aurora is kickstarting the programme with the launch of 88 SKUs.

Retail presentations are currently taking place with product scheduled for delivery in March this year. Each plush item will carry a hangtag with the name of the character, information about the animal it represents, the NEtflix logo and a QR code offering digital engagement.

The UK licensing operations for the brand is being headed up by Jane Forbes.

Forbes is currently seeking partners across toys, publishing and apparel. European deals already secured include Panini, Nutiva, Apple Beauty and Dolfin.

Kennedy Publishing is a long term partner in the UK and Germany.

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