The industry veterans and names behind the Kids Brands Insights initiative, Matt Knott and Steve Reece have detailed a new strategic partnership to develop content for toy companies.
With the growth of YouTube as a marketing platform, the pair plan to utilise their extensive experience of toy industry marketing and content production to the benefit of clients.
Knott said “Steve and I share the same excitement for the toy and game industry, and it’s a mouthwatering prospect to be working with him again and offering the industry a smorgasbord of content creation.
"All that know-how and passion of working with toy and game companies from all over the world will give us a unique insight to make our clients successful. We’ve got the right people too with an abundance of creative talent. I can’t wait to get started.“
Reece confirmed: “After nearly 20 years in the toy business including brand marketing, advertising and interactive content production and having personally conducted more than 1,200 focus groups with kids and parents about toys, I felt the time was right to use what I’ve learned to help toy companies produce more motivating and compelling content.
"We are offering a specialist service based on in depth knowledge of the toy business and kids. Matt has decades of highest level content production experience, and having worked with him previously I knew we’d make a great team.”