Canal Toys is to unveil its 2019 hero lines at London Toy Fair next week as it prepares to make its exhibitor debut at the big show.
Canal toys is investing in a series of integrated marketing campaigns throughout 2019, including TV and digital advertising panned by Generation Media and PR campaigns across national press, lifestyle and parenting, influencer and online press by Adrenaline PR.
Canal Toys launched in the UK in 2018 and is currently building on the “phenomenal success” it has seen with key lines.
Anthony Grimaud, CEO of Canal Toys UK, said: “Exhibiting at the London Toy Fair for the first time is a significant milestone for Canal Toys, it marks an exciting point in our journey and demonstrates the demand for our innovative products.
“2018 was a great success and we enjoyed working with our retail partners to bring consumers something new. This year we are expanding our best-selling So Slime DIY, So Glow DIY and So Bomb DIY product ranges – delivering fun, innovation and great value for money.
“In addition, we will be unveiling two new product ranges: So Magic DIY and Style 4 Ever Crystal Gel Studio. We cannot wait to meet new partners and reconnect with our existing retailers and look forward to London Toy Fair being a great success.”