Ravensburger partners Usborne for That’s Not My… puzzles and card games

Ravensburger has signed with Usborne to launch a range of puzzles and memory cards games based on the popular children’s book series That’s Not My….

The deal was brokered by the licensing agency Bulldog as the book line celebrates its 20th anniversary this year.

That’s Not My… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers. Over 25 million copies have been sold worldwide, with over 50 titles to collect.

Each page of the book features a different texture, such as soft fur or fuzzy tummy, which is designed to encourage sensory awareness and interactive play. 

That’s not my unicorn… – published as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017.

Ravensburger will now produce jigsaw puzzles and memory card games based on the hit series. Meanwhile, Dreamtex has signed for junior bedding.

The new licensees join two existing partners for the brand as it builds out its licensing portfolio for its 20th year. They are joined by Dennicci and Rainbow Designs who is on board for baby and infant toys.

“That’s not my… is a massive hit with little ones and parents and is a big presence in homes, nurseries and libraries across the country,” says Bulldog Licensing director Vicky Hill. 

“This gives it massive licensing potential and there are certain to be more deals to come, as we’re in talks with several potential partners across a range of categories.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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