Posh Paws introduces modern new look in 2019 rebranding

Posh Paws International has unveiled a new look to its corporate branding ahead of next week’s London Toy Fair.

The new look – at the heart of which is a refined logo with an updated ‘paw’ element – has been designed "to reflect the company’s key commitments and values."

The ‘paw’ now incorporates four pads to represent the values of the company: quality, fun, passion and partnership.

Alan Smith, managing director, said: “Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution we felt this was the perfect opportunity to introduce a modern new look. 

"The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws. As a business our vision is to create safe, quality products that never fail to make people smile and in 2019 we will be striving to achieve that on a global scale.”

The re-brand will be officially unveiled at Toy Fair in January and will then roll out across all platforms as well as on products, product packaging, corporate stationery, signage and trade/consumer marketing.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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