Posh Paws International has unveiled a new look to its corporate branding ahead of next week’s London Toy Fair.
The new look – at the heart of which is a refined logo with an updated ‘paw’ element – has been designed "to reflect the company’s key commitments and values."
The ‘paw’ now incorporates four pads to represent the values of the company: quality, fun, passion and partnership.
Alan Smith, managing director, said: “Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution we felt this was the perfect opportunity to introduce a modern new look.
"The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws. As a business our vision is to create safe, quality products that never fail to make people smile and in 2019 we will be striving to achieve that on a global scale.”
The re-brand will be officially unveiled at Toy Fair in January and will then roll out across all platforms as well as on products, product packaging, corporate stationery, signage and trade/consumer marketing.