Flair is celebrating the launch of a new girl’s brand later this month with the introduction of Teenie Tiny Toes.
"Small, but perfectly formed", Teenie Tiny Toes is a range of new interactive dolls that fit into the palm of your hand. The collection will launch at the end of January.
Each doll has seven sensors that react to touch, motion or light, meaning if you tickle their toes they will be brought to life by singing, giggling and playing games.
With the launch will come a full marketing calendar, including TV advertising targeting girls five to nine which will be supported with digital presence.
Kids’ press will increase awareness while a micro-influencer campaign will allow for additional coverage on Instagram and Youtube.
Magali Clouzet, Flair’s girls brand manager, commented: “Teenie Tiny Toes is packed with fun interactive features and offers something new to the girls dolls aisle and we look forward to bringing the brand to life for little girls across the UK.”