Build a Bear Workshop lowers full year revenue forecast as Brexit looms

Unresolved issues around Brexit have forced Build a Bear Workshop to lower its full year revenue forecast.

The UK’s planned exit from the European Union this March has ‘negatively impacted consumer confidence,’ the company has stated amid its recent announcement.

As a result, it now expects sales outside of the US market to drop by between 17 per cent and 20 per cent, ‘largely isolated to the UK.’

Other factors have also affected revenues including currency exchange rates and the introduction of the EU General Data Protection Regulation which has “impeded our marketing communications.”

It also said that sales of themed stuffed toys had fallen due to “significantly fewer family-centric, character based movies.”

For the full year for February 2nd 2019, revenue is now forecast to reach between $335 million and $340 million. That compares to previous expectations of between $340 million and $345 million.

However, Build a Bear expects sales to improve this year with the release of the film How to Train Your Dragon: The Hidden World and the sequel to the popular animated movie Frozen.

Build a Bear chief executive Sharon Price John, said: “We continue to believe that the Build a Bear brand remains strong.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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