Asmodee UK welcomes new MD as Buckmaster takes on European role

There are changes at the top for Asmodee UK as Steve Buckmaster confirms a move into the firm’s wider Group as Head of European Distribution.

Replacing Buckmaster in the role of managing director for the UK arm is Alex Green. Green has spent 20 years with company in varying roles, including ten years on the board of directors.

“I am very proud and honoured to become the new Managing Director of Asmodee UK,” said Green. “It is a great privilege to be taking over from Steve who is handing over a fantastic team and a great portfolio of products at a very exciting time for the business.

"I am looking forward to the challenges ahead and to continue the fantastic journey of Asmodee UK as a business and also as part of the wider Asmodee Group.”

There is also a change of role for another senior Asmodee UK figure, with Anil Boodhoo taking on the new title of Sales & Marketing Director.

Anil, a company veteran of 14 years, steps up from his role as sales director to head the combined team, with the clear goal of closely aligning marketing activities to support sales goals.

All of the changes take place immediately, with both Alex and Anil present throughout London Toy Fair to meet customers.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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