Basic Fun cooks up new collectables launch with Little Lucky Lunchbox

Basic Fun has detailed the arrival of its new Little Lucky Lunchbox range, a new launch destined for collectable success, according to the firm.

The new launch features a cast of collectable culinary characters known as Foodie Friends stored inside a Little Lucky Lunchbox. Each character holds a secret inside.

These secrets take the shape of a Little Foodie Friend or a Sticker. Children are then encouraged to mix and match or trade their Foodie Friends to create ‘a sumptuous menu.’

Priced at £6.99 each, the Little Lucky Lunchbox range is available to order now, shipping early 2019.

“For kids, unpacking and trading their snacks with friends is what makes lunchtime so much fun,” says Ashley Mady, head of brand development at Basic Fun! 

“Little Lucky Lunchbox plays off that magic moment when a kid opens their lunchbox and combines it with the cutest food themed blind box toys.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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