The Uruguayan tech start-up Unicorn Games believes it is on the path to redefine the tech toy market, kicking off with a showcase at next week’s CES.
Part of The Electric Factory’s Incubator Rabbit, Unicorn Games spends its time working with innovation in gaming where it invests, experiments and creates interactive game experiences through new technology.
Its latest endeavour has since taken the form of a new board game that it states ‘bridges the gap between digital and physical worlds.’
Called The Explorers, the board game series utilises traditional board game play and combines it with mobile and app technology that uses video games and card scanning. The corresponding app includes mini-game challenges, treasure hunts and AR objects.
‘Explorers gives manufacturers and distributors the opportunity to stand out and satisfy parents’ expectations (tangible toys, group games) as well as children’s digital preferences,’ read a statement from the firm.
Already, Unicorn Games has sold more than 43,000 units across four Latin American countries and have received three international awards for the tech innovation. The firm is now looking to expand its roll out into North America and other international markets.
“The toy industry can be very traditional,” said Jacinto Montu, founder of Unicorn Games, “while the video games industry grew five times its size in the last five years. Common devices such as tablets and smartphones isolate kids, and often lack an educational or social skills offering.
“Unicorn works as a bridge between traditional toys and dynamics, combining the best aspects of both worlds. We offer toy manufacturers and licensing companies the opportunity to add digital and AR technology dynamics to their traditional products, without changing their production process.”
Unicorn Games’ The Explorers board game series will be heading to CES this year under the TechUp initiative where founders Valerie Vacant and Peter Jenkinson will be showcasing its innovation to visitors, among a host of brands to be breaking new barriers in the tech toy space.