ELC taps WowMe Design to overhaul developmental toy range packaging

The Early Learning Centre has once again tapped the talents of the packaging design firm WowMe Design for a refresh of its developmental range of toys.

ELC approached WowMe Design last year to complete an overhaul on its packaging across ranges that have now started to appear on shelves across Early Learning Centre stores.

Andy White, creative director of WowMe Design, said: “This vibrant range of ELC developmental toys stimulate babies social, mental and physical development. The packaging needed to clearly communicate the unique play and learning benefits of the products.

“Colours were kept fresh and we developed ownable holding devices and fun repeat pattern background to reinforce the ELC brand. We also created strong developmental icons that clearly highlighted the key benefits of the products, making the reason to buy much easier.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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