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ELC taps WowMe Design to overhaul developmental toy range packaging

The Early Learning Centre has once again tapped the talents of the packaging design firm WowMe Design for a refresh of its developmental range of toys.

ELC approached WowMe Design last year to complete an overhaul on its packaging across ranges that have now started to appear on shelves across Early Learning Centre stores.

Andy White, creative director of WowMe Design, said: “This vibrant range of ELC developmental toys stimulate babies social, mental and physical development. The packaging needed to clearly communicate the unique play and learning benefits of the products.

“Colours were kept fresh and we developed ownable holding devices and fun repeat pattern background to reinforce the ELC brand. We also created strong developmental icons that clearly highlighted the key benefits of the products, making the reason to buy much easier.”

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