LIMA, the International Licensing Industry Merchandisers’ Association is to induct Pam Lifford, president of Warner Bros Global Brands and Experiences into its LIMA Licensing Hall of Fame.
The 2019 inductee will be joined by Michael Stone, chairman and co-founder of the licensing agency Beanstalk at an induction ceremony taking place on June 4th at the LIMA Licensing Awards during Licensing Expo 2019.
“LIMA is proud to celebrate these two widely respected licensing veterans who have dedicated their careers to driving the success of licensing among the broader business community,” said LIMA president, Maura Regan.
“Michael has been instrumental in the evolution of brand extension licensing as a highly effective corporate strategy and Pam is responsible for the domestic and international licensing of some of the most highly regarded entertainment franchises in the world.
“Their recognition in the Licensing Hall of Fame is well-deserved.”
In her role at Warner Bros Global Brands and Experiences, Lifford leads the alignment of large-scale brand and franchise strategies across the studio’s world-class characters and brands as well as oversees Warner Bros Consumer Products, DC, Themed Entertainment and a new Global Franchise team.
She joined Warner Bros in 2016 as president of its consumer products division where she refocused the division’s priorities and put strategies in place that increased the business by 47 per cent in her first year alone.