University Games is combining its UK operations with Paul Lamond Games in 2019.
In celebration of the company’s 34th Anniversary, it was also announced that Richard Wells will become the managing director of the merged University Games UK business effective from April 1 2019.
From February 1st, sales to independent stores will be managed by the Paul Lamond Games sales force for all University Games products. For independent retailer accounts, all orders can be placed for shipment from one facility with a single free carriage rate.
Bob Moog, president of University Games Corporation, said: “This is a great opportunity for University Games UK and it will give Paul Lamond’s extensive independent account base an easy way to order and stock the University Games line as part of their product range.”
Richard Wells, managing director of the new combined company, commented: “For our fantastic direct sales team this is provides a wonderful opportunity to offer our independent account base some top selling additional games brands, with great games like Googly Eyes, Pointless and Smart Ass.
"The University Games’ lines perfectly compliment Paul Lamond’s comprehensive range of games and puzzles.”
For national accounts, Mark Jones will continue to represent Paul Lamond Games ranges and Wendy Hicks will continue to represent University Games lines for the Autumn / Winter 2019 selection period.
According to NPD data released in September, this now makes the combined University Games UK business the fastest growing games company in the UK.
In 2019, the new combined company is set to offer more than 30 new and exciting games, focused primarily in the preschool and family games sectors.