Former Mattel man Geoff Walker named president and CEO of KidKraft

Former Mattel executive Geoff Walker has been named the president and chief executive officer of the international toy maker, KidKraft.

In his new role, Walker will utilise his 20 years experience of the toy industry and will serve as a member of the company’s board of directors effective immediately.

Walker is a former Mattel executive whose career includes global leadership with management positions across the US and Europe and overseeing the growth in multiple global brands such as Hot Wheels and Fisher-Price.

He will now help KidKraft to expand internationally as it continues to build on its 50 year legacy in the toy and juvenile product industry.

“KidKraft has a long history of high quality products that capture the hearts and minds of kids,” said Walker. “I am excited to continue to drive great product innovation across the KidKraft brand.”

Danil Penn, managing director of MidOcean Partners, the firm behind KidKraft, added: “We are thrilled to have such a talented and experience global leader take the helm of KidKraft.

“He is a proven team builder with diverse global experience that has ranged from Hot Wheels to Fisher-Price and Mattel’s total business in Europe. His deep expertise in sales, marketing, product development and sourcing will enable KidKraft to grow its core business and beyond.”

Walker was most recently executive vice president and chief strategic technology officer for Mattel. In his most recent role he oversaw an innovation incubator and the division that managed various properties and partnerships with entertainment companies that included Warner Bros and Walt Disney.

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