US: LEGO granted temporary restraining order for Zuru’s Max Build product range

A battle of intellectual property between LEGO and Zuru has stepped up a notch in the US over the sale of Zuru’s Max Build product range.

The LEGO Group has been granted a temporary restraining order against Zuru Inc for selling product that is said to infringe on the Danish toy-maker’s intellectual property.

An order – granted in the District of Connecticut – has required that Zuru’s Max Build product now be removed from all stores and websites effective immediately.

Products covered in the order granted by Hon. Alvin W. Thompson, United States District Judge, District of Connecticut covers Zuru’s Max Build More Mini Figure Set, Max Build More Building Bricks Value Set, Max Build More Building Bricks Accessories and Wheels Value Set, Max Build More base Plate and Mayka Toy Block Tape.

On December 13th, The LEGO Group accused competitor Zuru of trademark, copyright, design patent and trade dress infringement in a 57 page complaint filed at the US District Court for the District of Connecticut.

The suit explained that in 1978, LEGO introduced its Minifigure figure and, in the US, more than 120 million have been sold since. The figurine is protected my “numerous” copyright registrations, including VA0000655230 and VA0000655104, which covers the 3D sculpture.

The Danish company also owns trademarks covering the Minifigure figurine, including 4,903,968 for the figure’s design.

However, according to LEGO, Zuru – which was founded in 2004 in New Zealand – sells figurines which are ‘confusingly, strikingly and substantially similar to the overall look and feel of the LEGO Minifigure figurine.’

“Zuru’s infringing figurines are unauthorised reproductions of the LEGO Group’s copyrights and trademarks including the Minifigure copyrights and Minifigure trademarks,” the complaint said.

ToyNews has reached out to Zuru for comment and right to response on the subject of the injunction and will continue to update.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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