Treasure X has “massive licensing potential” and Bulldog has deals lined-up

Bulldog Licensing has signed an agreement to represent Treasure X – the latest collectible sensation from Moose Toys.

Treasure X has already been recognised as sparking a playground craze, having taken the boxing phenomenon to the next level, while ‘pushing innovation in the collectables category.’

Kids rip into the box and then dig their way past multiple layers using the plastic excavating tool to uncover one of 24 high quality, collectible action figures, each with their own distinctive weapon, which they assemble and add to their collection.

Each character is guarding a chest, which reveals its hidden treasure when you pour water into it. And some lucky collectors will even find the ultra-rare gold-plated treasure.

“We are incredibly excited about representing Treasure X,” says Bulldog Licensing Director Vicky Hill.

“Coming from Moose Toys it obviously has immense pedigree, as they have shown through brands such as Shopkins and Pikmi Pops that they’re masters of the collectible – and I’m sure Treasure X will be just as popular.

"The brand has massive licensing potential and we will be announcing initial deals very soon.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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