Home / Licensing / APC Kids names Toy Plus as global master toy partner for Kid-E-Cats

APC Kids names Toy Plus as global master toy partner for Kid-E-Cats

APC Kids has appointed Toy Plus (Far East) Ltd as its global master toy partner for its popular animated series Kid-E-Cats.

The Hong-Kong based company is developing a toy range spanning plush, collectables, figurines and play-sets for preschool children. The first product samples will be presented at Hong Kong Toys & Games Fair next year.

The global retail launch is scheduled for October 2019.

Lionel Marty, managing director of APC Kids, said: “We’re delighted to be building upon the global success of Kid-E-Cats, significantly boosting the merchandise offering for fans around the world. 

With its enthusiasm, innovation and impressive understanding of the property’s playful nature, we’re confident that Toy Plus is the ideal partner to transform Kid-E-Cats into an engaging toy range for kids and we look forward to seeing products hit shelves next year.”

Josue Rosenzweig, president of Toy Plus, added: “We are very happy and proud to have Kid-E-Cats in our product portfolio and we are 100 per cent committed to the development of the products and maximise the business, together with APC KIDS and CTC MEDIA.”

Ksenia Gordienko, head of licensing and merchandising, СТС mediam, concluded: “Getting a master toy partner on board is a huge step for the Kid-E-Cats franchise development worldwide. 

"We are happy to start our partnership with Toy Plus in major and key toy categories like plush and collectible figurines. We are looking forward for long and very successful work together with our partners.”

Kid-E-Cats tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are ready to jump into action with enthusiasm and energy. Their imagination also knows no bounds, and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before they leap.

The series is based on an original Russian series produced by CTC Media and Studio Metrafilms and is the second-best performing pre-school series in Russia. The third season is currently in production following a commission from CTC last year.

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