Vivid is preparing to launch a wave of 20 new games to the UK next year with the relaunch of its games division under the Goliath brand.
The firm believes that the relaunch of the Goliath Games Division will position the company as a leading force in the UK games market. It follow’s the recent acquisition made by the Goliath Group.
"Vivid is now poised to breathe new life into the UK games market," read a statement from the firm.
“With a new, comprehensive range designed to maximise the games opportunity for our UK customers, we are tremendously excited about 2019,” commented Nick Thomas, commercial director at Vivid Toy Group.
“The Goliath range is already well-established within Vivid so this relaunch represents a natural step for the company to demonstrate our commitment to growing the games market in the UK.”
The new range will incorporate many existing, successful games as well as new launches to maintain consumer interest in the category. Already distributing the likes of Wordsearch, Wordsearch Junior, Shark Bite, Foxy Pants and SSH! Don’t Wake Dad, Vivid’s new Goliath Games Division will launch 20 new games across pre-school, kids’ action, family and party games categories.
“This re-launch represents a significant step in strengthening our offering and competitive position within the UK Games market," continued Thomas.
"With almost 50% of our games portfolio already supplied by Goliath, and seeing excellent growth across Goliath’s games within the last 12 months, we are in a perfect position to introduce new, exciting additions to the Goliath portfolio under our re-launched Games Division.
"We are particularly excited about Sequence, a huge success in America, along with children’s games such as Gator Golf and Lucky Ducks.”
Building on its existing range for 2019, the Goliath games range will see Harry Potter brought into its licensed collection for the first time in what promises to be a huge year for the Wizarding World franchise.
Other additions to the range will be revealed during Toy Fair season kicking off what promises to be a "huge year for the Goliath Games Division and Vivid Toy Group."