Elves behave badly all over London in latest PMS International stunt

Two giant elves were spotted causing mischief on the streets of London today, as commuters and tourists witnessed the pair pushing each other down Oxford Street in a shopping trolley.

The elves, fuelled on eggnog, were later seen being thrown out of Harrods by security and were pulled up by police in Regent Street.

A video has emerged online, which was shared on Twitter, of the elves getting into a drunken spat with a man dressed as Santa Claus outside a pub in Soho.

Argy-bargy kicked off in front of pub-goers in the West End and the short clip shows one of the elves pulling Santa’s trousers down in the middle of the street. The video has been viewed over 20,000 times since it was released online.

The stunt was pulled by UK toy brand Elves Behavin’ Badly who created two larger than life elf costumes based on their best-selling dolls ‘Elfie’ and ‘Elvie’.

The Elves Behavin’ Badly doll range exploded onto the scene in 2017 and has gone on to sell over four million elves in the run up to Christmas 2018 – making it one of the biggest selling toy brands of the year.

The festive brand is currently encouraging families to share pictures of their badly-behaved elves using the hashtag #ElvesBehavinBadly as part of a social media competition.

Commenting on the event, Paul Beverley, managing director at PMS International Group PLC, said: “Our elves took to the streets of London with a little too much Christmas cheer in their bellies. Their raucous antics are just part of their nature and there really is no excuse for pulling down Santa’s pants.

"In the lead up to Christmas we hope parents and children alike will get involved with sharing pictures of their own elf mischief on social media, and be in with a chance of winning a prize every week.”

The Elves Behavin’ Badly photography competition closes on Sunday, December 16th – each week one winner wins a £100 Amazon gift card.

To be in with a chance of winning, share your picture of your elves getting up to no good on Twitter, Instagram or Facebook along with the hashtag #elvesbehavinbadly and tagging @ElvesBB (Twitter) and @elvesbehavinbadly (Instagram / Facebook).

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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