Magformers launches first minifigures in raft of new themed play-sets

Magformers is gearing up for the launch of four new themed play worlds each containing new Magformers minifigures and accessories.

The range will launch at London Toy Fair in January 2019 and will offer a combination of the Magformers’ magnetic geometric pieces and add-on, non-magnetic pieces and characters. 

The sets will encourage children to make innovative Police, Fire/Rescue and Construction vehicles and worlds.

The 26-piece Amazing Police & Rescue Set (rrp £29.99) is joined by three larger 50- piece sets – the Amazing Construction Set, Amazing Police Set and Amazing Rescue Set (rrps £49.99).

Magformers UK managing director, David Kelly, said: “Magformers sets have always stimulated the imagination and creativity of children to promote their development. However these sets bring a new dimension to our brand for the first time really – the ability to make play worlds and create miniature environments.

“There are mini-figures in each set that snap into any vehicles and buildings the children make, so they can genuinely explore and enjoy role play, whether they want to be a police officer, firefighter or construction worker.

“The combination of magnetic pieces with innovative clip-on accessories mean the sets have a high play value while retail prices remain sensible. For example, three of the sets contain 50 individual pieces and make over 50 different recommended models, ranging from rescue helicopters, to diggers, dump trucks, police vans and boats.”

Each set contains magnetic triangles, squares, rectangles, super rectangles orisosceles triangles, so children can make 2D nets and 3D structures, learning about geometry and using mathematical language as they play.

Magformers are tough, geometric plastic pieces with strong neodymium magnets safely sealed in every edge. But because the magnets rotate, Magformers pieces always connect when two are brought together. As a result, children can build 2D and 3D shapes and structures quickly and easily. 

The brand has won over 50 international play and educational awards.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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