Big Potato, the Shoreditch-based indie games company may have stumbled upon the answer to the issue of shelf space with the unveiling of a new board game vending machine.
The firm – the name behind hits such as Bucket of Doom, Linkee and Obama Llama – has launched the initiative at the East London gaming hub, Loading Bar, from which players can purchase a range of party games.
The vending machine contains versions of its popular titles as well as the festive Santa Banter. The initiative launched on Friday, November 23rd at Loading Bar in Dalston, where it will live out it’s year-long tenure.
To celebrate, Big Potato are giving customers the chance to win an exclusive Potato Plushie whenever they use the machine – just look for the special sticker on the back of your new game and, if you’re lucky, go up to the bar to collect your cuddly prize.
Big Potato’s Alex Lolies has been working with Loading Bar on the installation.
Lolies said: “We’re always looking to do something a bit different and cool and this seemed like the next step for us. We have a very good and longstanding relationship with our neighbours at Loading Bar, so this was the perfect opportunity to collaborate on something interesting that will also fit really well into their space.”
Loading Bar is the spiritual home for many gamers across London, spanning across three different venues, as well as an additional one in Brighton.
James Dance, the owner, commented on his initial thoughts on the new arrival: "Our Dalston bar has somehow played host to the London Philharmonic, featured in The Apprentice and seen a man who performed with a Super Nintendo glued to his head. So whenever an interesting idea comes along, we can’t say no.
"When I got the email from Big Potato suggesting a vending machine, I was excited to have all kinds of snacks up for grabs – it was too awkward for me to say anything once I realised it was board games."
The move has come as Big Potato looks to lead the current gaming resurgence from the front, meeting the changing requirements of today’s audiences.
Becky McKinlay told ToyNews: "We always want to do something new and different, and this is something our audience now expects from us. A board game vending machine seemed like a no-brainer."
When asked about the future of the concept, McKinlay is optimistic it could become a new staple feature of retail.
"We do hope that this is an initiative that could be rolled out wider. Who knows. The vending machine will be in Loading Bar for a year, so it’ll be interesting and exciting to see how it’s perceived."
If you’re interested in installing a Big Potato Games vending machine of your own, get in touch with Alex Lolies at email@example.com or on 0758 8690 997.