Aldi has limited purchases of its Kevin the Carrot TV Christmas advert-inspired toy line to two variants per customer “so as many people as possible had the chance to buy the products” this year.
The discounter also increased the range by adding new characters such as Pascal the Parsnip, as well as the amount of the soft toys available in each store.
Despite the efforts, however, the retailer has found itself low on stock, with reports of queues and even squabbles at stores around the UK as the Kevin the Carrot hit Aldi shelves on November 22nd.
Many customers of the discount chain have taken to social media to complain that supplies of Kevin, his wife Katie and three baby carrots have already run out. The £3.99 version is no longer available online and the BBC has reported on queues and fights at the retailer’s stores.
This is the third iteration of Aldi’s Christmas advertising campaign featuring Kevin the Carrot and this year also features the evil parsnip, Pascal.
Last year, toys were put on sale on eBay with a price tag of £1,000. This year’s toys are already available on eBay.
A spokesman for Aldi, said: “To avoid any disappointment, this year we increased the range by adding new characters such as Pascal the Parsnip, as well as the amount of soft toys available in each store.
“We also limited purchases to two variants per customer so as many people as possible had the chance to buy these products. As with all our Specialbuys products, these are only available while stocks last.”
It’s the latest story to drive home the effectiveness of the Christmas advert. Previous years have seen John Lewis steal headlines with the success of its own ad campaigns featuring penguins, bears and even a man on the moon. This year’s biographical look at the life of Elton John seems to have fallen short of the same public frenzy.
Aldi’s discounter rival LIDL was quick to monopolise on John Lewis’ Christmas advert shortcomings, advertising its own keyboard retailing at a fraction of the £875 John Lewis version.