PlayMonster acquired by Audax

Audax Private Equity has acquired the toy and game developer PlayMonster from TopSpin Partners.

PlayMonster is a designer, manufacturer and marketer of games and toys. The firm’s portfolio consists of brands for both children and adults and includes the likes of Yeti in My Spaghetti, 5 Second Rule, My Fairy Garden and Relative Insanity.

PlayMonster products are distributed through mass, e-commerce and specialty retailer channels across the US and the UK.

“PlayMonster has earned an outstanding reputation in the toy and games market by delivering innovative brands to the mass, e-commerce and specialty retailer segments,” said Geoffry S Rehnert, co-chief executive officer, Audax.

“We look forward to working with Bob Wann and the PlayMonster team to continue building a leading platform through organic growth and add-on acquisitions.”

Bob Wann, CEO of PLayMonster, added: “We are excited to partner with Audax for the next stage of our growth. Audax brings expertise and resources that will help us continue to build our market position through strategic acquisitions and organic growth initiatives.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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