Le Toy Van’s new Harrods partnership fuels toy sales ahead of Christmas

A new pop-up window display and dedicated zone within London’s Harrods store has helped lift pre-Christmas sales for the wooden toy specialist, Le Toy Van.

The company has told ToyNews that the partnership with the retailer has already proved to be a success, helping to drive consumer awareness as well as retail sales for Le Toy Van products in the run up to the festive season.

The pop-up window cabinet display in in-store section was launched last week. It marks the first partnership between Harrods and Le Toy Van, the UK-based toy maker.

‘The pop-up we have in Harrods until Christmas has really lifted our sales so far,” Marie Bureau, marketing and product development manager at Le Toy Van, told ToyNews.

“Le Toy Van toys deserve to be built to shine in all their glory and that window pop-up cabinet is perfect. It is the first time we are involved in this type of special event at Harrods and so far it is a success.”

Le Toy Van has detailed a new look for its packaging as the firm heads in to 2019.

‘We have done a great job designing fresh new packaging going into 2019, new stands at the trade shows and a stunning new collection,” continued Bureau. “We believe the message remains string and that we simply need to put it out there: at Le Toy Van, we are passionate about play, that’s why we have been making imaginative wooden toys, designed in Great Britain with a touch of French je ne sais quoi, since 1995.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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