The musical instrument firm JHS is to launch a range of Yellow Submarine instruments and accessories for young children.
The deal was inked by Caroline Mickler on behalf of Apple Corps and brings the iconic Beatles property to the children’s sector.
The range, for children from three years up, includes a ukulele and a junior half-size guitar outfit (including nylon strung guitar, carry bag, guitar strap, pitch pipe, spare set of strings and plectrum), along with two-inch-wide polyester webbing straps from 39" to 58" and a variety of picks.
The guitars are available in two designs, the ukulele in four, and the straps in three. All are illustrated with scenes from the Yellow Submarine film, while no fewer than 18 picks each feature a different character, logo or scene from the film set against a yellow, white or multi-coloured background.
The instruments will be launched this month, with an eye to the Christmas market. All the items in the range will be available at music shops and toy shops.
50 years on from its first release, Yellow Submarine has inspired a varied selection of licensed products ranging from games, toys, footwear, artwork prints and homeware to luggage, bags, apparel and babywear and Yellow Submarine figurines.
More recent licenses have included t-shirts and gifts from Truffle Shuffle, a graphic novel from Titan books, a picture book and panorama pop-up book from Walker Books, an apparel collection from Pretty Green, tents and camping accessories from Field Candy, board games from Winning Moves and of course, kids’ musical instruments from JHS.
Yellow Submarine returned to cinemas across the UK and Ireland for a special fiftieth anniversary showing inJuly.
Ben Chapman, JHS Media and Artist Coordinator, said: “The fantastic Yellow Submarine designs, the wonderful songs and the positive message the film sends out about music make it an ideal inspiration for a range of colourful, fun and totally fab instruments.
"We’re delighted to be working with Apple Corps to help budding Beatles to learn, play and make happy music on instruments specially designed for them.”
Caroline Mickler, added: “These delightful instruments and accessories are not just the right size for young musicians, but they are also very high quality and look fantastic. I’m certain they will be a marvellous inspiration for any young kids who love music and want to play on their very own instruments.”