The Italian toy manufacturer Quercetti has appointed Kids International Marketing to manage the UK and Ireland distribution of its range of pre-school toys.
KIM’s UK and Ireland sales are managed by Wendy Wood, who is excited by the “new opportunities that the company will be offering retailers.”
She said: “Quercetti was founded over 60 years ago and offers some ‘classic’ toys, whose intrinsic play value is undiminished. However new management in the company has recognised how Quercetti will fit in the toy business of the 21st century.
“STEM relevance is just one aspect of the strengths of Quercettei products. Strong new product and a good understanding of how to market the brand to consumers is now driving the company forward. We are looking forward to engaging with retail partners here who are looking to establish a point of difference in their offering.”
Quercetti – the Italian made brand will be presented at The Royal Garden Hotel in Hong Kong between January 7th and 11th and at Spielwarenmesse 2019 in Hall 5.