Smart plush toy Snow Shine wins Immplay the CES 2019 Innovation Awards Honouree title

Immplay and Jay@Play have been named the CES 2019 Innovation Awards Honouree for what has been described as the "smartest and most interactive plush toy conceived."

Called Snow Shine, the toy is a "landmark in the evolution of connectivity" and the first of its kind that is able to interact with multiple inputs such as Spotify, YouTube, Alexa and more. 

The plush toy has been designed to engage young learners and their families with original songs, stories and games, as well as help establish routines, healthy habits, pre-school learning and bedtime routine.

Over 10 years in the making, Immplay’s Snow Shine is based on proprietary tech that founders Marco Carvalho and Ivan Zorn have been developing in China, Brazil, and Silicon Valley. 

The product was developed through extensive collaboration between Carvalho and Zorn and former talent and executives from global companies like Universal, Disney, Nickelodeon, Warner Bros.

Earlier versions of Snow have been well received, having been awarded the 2015 Toy of the Year in France and the Snow & Stella app was one of the most downloaded upon its release. 

Now, with the top-tier team at Jay@Play, Snow Shine will come out of hibernation and come to market under an exclusive licensing agreement. 

Jay@Play is the Master Toy Licensee for Snow Shine and his line of accessories, learning, and play products. 

“We are so excited to be joining the Immplay team on this endeavor,” says Joe Sutton, Managing Director, Jay@Play. 

“Being at the forefront of an emerging toy technology is a once-in-a-life-time opportunity and we’re looking forward to working together in a way that will change how kids interact with their toys.” 

“We could not ask for a better partner in Joe Sutton,” says Marco Cavalho, CEO of Immplay. 

“He is the mastermind behind of some of the best and most successful toy lines in the world. He has great passion for products and is set to make Snow Shine ‘shine’ all over the world!” 

The announcement was made at CES Unveiled New York, an invite-only tech event bringing together top media, exhibitors and industry leaders for a sneak peek of the products and trends expected at CES 2019 – the annual program celebrates outstanding design. 

CES 2019 will run January 8-11, 2019 in Las Vegas, NV The CES Innovation Awards recognises honourees across 28 product categories. 

A panel of judges, including designers, engineers and members of the tech media, review submissions based on design, functionality, consumer appeal, engineering and how the products compare with competition. Immplay and Jay@Play’s interactive ecosystem centered on Snow Shine will be on display at the Innovation Awards Showcase at the upcoming CES 2019. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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