Orchard Toys teams with Norwich City FC for exclusive football themed game

Orchard Toys has teamed with Norwich City Football Club to launch an exclusive Norwich City branded football game.

NCFC has launched the product in its two retail outlets this November, just in time for the busy Q4 period.

This is part of an ongoing partnership that Orchard Toys has with the football club, following its rebranding of the player’s lounge family area in September 2017.

Kayleigh Coverdale, head of retail at Norwich City Football Club, said: “We’re delighted to have worked together with Orchard Toys to produce this bespoke Norwich City FC Football Game aimed at our younger fan base. 

"We believe this will prove to be a huge hit with our junior supporters, especially with Christmas just around the corner.”

Orchard Toys’ marketing manager, Ali Brown, added: “We’re delighted to continue working in partnership with Norwich City Football Club. 

"The redesign of their players’ lounge was a different and exciting project for us to work on, but developing a NCFC version of one of our bestselling games was a winning move for us.”

The launch of this exclusive product will be supported by a local marketing campaign including PR, digital, point of sale and email marketing. 

The product will also be promoted through the football club, targeted at their junior Canaries’ membership during match days.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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