Home / Retail / More than £1.2bn worth of toys expected to be sold this Christmas says NPD at Dream Toys 2018 unveiling

More than £1.2bn worth of toys expected to be sold this Christmas says NPD at Dream Toys 2018 unveiling

More than £1.2 billion worth of toys are expected to be sold in the UK this Christmas, is the message of festive cheer to emerge from The NPD Group at this year’s Dream Toys unveiling. 

The list of predicted top-sellers was unveiled to the usual chorus of Christmas songs, Christmas dinner and an appearance from the big man himself – The Entertainer’ Gary Grant – at St Mary’s Church in London this week.

Dream Toys has been described as the most authoritative independent prediction of toys that will be the most sought after this Christmas.

Selected by a representative panel of retailers and industry experts, these "are the toys that will be the talk of the playground this festive season."

The Dream Toys Top 12 Toys for Christmas are:

Barbie Ultimate Kitchen – Mattel
Boxer – Spin Master Toys
CraZ-Slimy Creations Super Slime Studio – Character Options
Fingerlings Untamed Jailbreak T-Rex Playset – Jazwares/WowWee
Harry Potter Hogwarts Great Hall – LEGO
Harry Potter Wizard Training Wand – JAKKS Pacific
LOL Surprise Pop-Up Store – MGA Entertainment
LOL Surprise Under Wraps – MGA Entertainment
Laser-X Twin Pack – Character Options
Monopoly Fortnite Edition – Hasbro
PAW Patrol Ultimate Fire Truck – Spin Master Toys
Poopsie Surprise Unicorn – MGA Entertainment

Gary Grant, chair of the Dream Toys committee, said: "“It is a huge honour each year to unveil the DreamToys top twelve list. 

“We have a fantastic range of toys this year to suit every budget, with three quarters of the list under £50, representing real value for money in these uncertain times. 

"The list is an excellent reflection of the toy industry’s dedication to innovation and ingenuity and highlights the wonder and happiness that toys bring to children and families at this time of year.”

Frederique Tutt, global analyst for The NPD Group’s toy division added, “2018 has been very disruptive for the toy industry globally. However, whilst retail is experiencing a transformation, more than £1.2bn worth of toys will be sold this Christmas. 

"We expect dolls, slime, Harry Potter, collectables and ‘unboxing’ toys to be on children’s lists.”

DreamToys also announced a separate list for ‘stocking fillers’, highlighting the importance of collectable toys to the toy industry. 

Featuring entries from MGA Entertainment, Lego, and Character Options, prices on the list range from £1.99 to £10.99. The full list is available on the DreamToys website.

Watch video footage from the event here.

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