The Toy Association has revealed the 123 finalists for the 2019 Toy of the Year (TOTY) Awards.
Known as the “Oscars” of the toy industry, the TOTY Awards program recognises the top toy, game, and licenses in the industry, and supports children in need by serving as a fundraiser for The Toy Foundation.
Finalists were announced this morning by prominent online influencers who serve as TOTY Ambassadors. Between now and January 6, families can visit www.ToyAwards.org to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.
“If you’re wondering what to get the kids and ‘kidults’ in your life this holiday season, this year’s TOTY finalists are the hottest toys and games on the market. Whether you are looking for a doll, a board game, or the latest youth electronics, you’ll find great gift ideas for children of all ages.
"Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder, while facilitating key developmental benefits of play,” said Steve Pasierb, The Toy Association’s president & CEO.
“Importantly, the TOTY Awards programme supports The Toy Foundation’s important mission focused on serving children in need – whether they are living in foster care, impoverished, dealing with a traumatic or life-threatening illness, or facing other adversities,” added Pasierb.
The finalists were selected from more than 550 nominees submitted by over 200 companies of all sizes. 19 judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise.
The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.
One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will be announced at the TOTY Awards gala to be held on Friday, February 15, 2019 at the Ziegfeld Ballroom in New York City.