The Pokémon Company partners with Hamleys for Trading Card Game launch

The Pokémon Company International is teaming up with Hamleys for two days of Pokémon activity at it London flagship later this month.

Visitors to the Regent Street store will have the chance to meet Pokémon favourites Pikachu and Eevee, as well as step into a giant Pokémon snow globe for a festive selfie. 

Collectors and players who spend £10 or more on selected Pokémon Trading Card Game products in store will also receive a limited-edition promo card featuring Suicune for as long as stocks last. 

The activities run from 10 am to 4 pm on Saturday November 17th, and from noon to 5 pm on Sunday November 18th.

In addition, a new branded Pokémon gondola on the fifth floor of Hamleys will display a range of products including the Pokémon Trading Card Game, which is the UK’s market leader and earlier this year won the Pocket Money Toy of the Year at the Toy Industry Awards. 

Peter Murphy, senior director of marketing and licensing at The Pokémon Company International, said: “We are delighted to be teaming up with Hamleys for this exciting promotion in their world-famous Regent Street store. 

"As the oldest toy shop in the world, Hamleys is the perfect setting to discover Pokémon products and to meet Pikachu and Eevee, and we are sure that customers will enjoy the Pokémon fun across the weekend.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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