KD Toys is “elevating the marketing of our products to the next level,” with Awori Comms appointment

KD Toys is redoubling its efforts to deliver its portfolio of educational and tech products to kids this season with the appointment of Awori Communications.

The PR consultancy will work closely with the KD Toys UK team as Awori Comms looks to drive the company’s mission: to provide children with educational and fun products through the best in class innovation, safety and technology.

Justin Clasby, marketing manager for KD Toys, commented: “It’s an exciting time at KD Toys and we welcome the established expertise of Awori Comms. 

"We will be elevating the marketing of our product range to the next level with a comprehensive and strategic PR programme. From the stand out pitch that was delivered, the appointment was an easy decision. Having previously worked with Sharday on spearheading LEGO campaigns, I know that we are in excellent hands.”

Sharday Awori, CEO and founder of Awori Communications, added: “I am really thrilled to be working with pioneers in kids toy technology. I can’t wait to get stuck in delivering top notch results for Justin and the UK team. 

"The KD Toys portfolio is a dream to work for and we are already crafting creative and innovative ways to keep the brands front of mind with the target consumers.”

Awori Comms will be implementing a comprehensive press and influencer relations campaign in the lead up to the key Christmas trading period with a focus on the award winning Kurio Tablet range. 

The campaign will also see involvement from the company’s charity partner Internet Matters, to further support it’s mission to ensure high standards of safety online in kids technology and toys.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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