Sales of Wow Stuff toys and products have increased 20 fold in locations where the company’s newly formed Demonstration Division have implemented their new demo programme the heaviest.
The company has revealed that in such areas, the Division has secured and delivered “more sales per square foot of retail space than any other business driver.”
The Demonstration Division – now headed up by the company’s Jon Birch – has even outpaced traditional TV advertising in terms of generated sales.
In stores where its Demo artists operate, the company has revealed it has “dozens of best-sellers.” It is currently looking for more retail partners.
Birch said: “We will be measured with our partnership, but I still invite retailers to contact me about working us. Our Science Museum patented Mystery UFO is perhaps what we are best known for, however, we have a dozen Demo lines that remain best-sellers in the stores where Demo Artists operate.”
Over the course of the year, Wow Stuff has seen a near 50 per cent growth in the overall business. This summer, the firm secured a new retail partnership with London’s Hamleys for a Harry Potter themed zone featuring much of the team’s product, and daily demonstrations.