The new range - which has been created by Addo for The Entertainer - has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends’.

Addo and The Entertainer launch B Friends dolls to the UK with exclusive partnership

The Entertainer has secured a new partnership with Addo Play that sees the UK toy retailer launch its own line of B Friends dolls.

A range of 18-inch soft bodied dolls, each comes with its own bespoke outfit and stylish and natural looking hair.

The new range – which has been created by Addo for The Entertainer – has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends’. 

Children can collect the range of dolls, with a starting RRP of £29.99, as well as a collection of B Friends outfit packs which include fun clothing and accessories including ballerina dance wear, a unicorn onesie and Breton stripe dress, all starting from £10.

Mary Price, joint managing director at Addo, said: “We’re absolutely thrilled to be launching B Friends into the market. The dolls super category YTD represents 15% of the total toy market so launching this range is the logical step for Addo to take. 

"We’ve put a lot of time, effort and energy into making sure our four dolls look beautiful. Their hair is the standout feature and is glossy, silky and very realistic.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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