The Entertainer has secured a new partnership with Addo Play that sees the UK toy retailer launch its own line of B Friends dolls.
A range of 18-inch soft bodied dolls, each comes with its own bespoke outfit and stylish and natural looking hair.
The new range – which has been created by Addo for The Entertainer – has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends’.
Children can collect the range of dolls, with a starting RRP of £29.99, as well as a collection of B Friends outfit packs which include fun clothing and accessories including ballerina dance wear, a unicorn onesie and Breton stripe dress, all starting from £10.
Mary Price, joint managing director at Addo, said: “We’re absolutely thrilled to be launching B Friends into the market. The dolls super category YTD represents 15% of the total toy market so launching this range is the logical step for Addo to take.
"We’ve put a lot of time, effort and energy into making sure our four dolls look beautiful. Their hair is the standout feature and is glossy, silky and very realistic.”