Build a Bear Workshop and Carte Blanche are ready to unveil a new collaborative teddy bear, bringing the Me to You brand to the company’s stores across the UK.
From mid-November, fans will be able to get their hands on a Make Your Own Tatty Teddy, adding their personal touches ahead of Christmas. The bear will also be available online.
Head of licensing at Carte Blanche, Sarah Quigley, said: “We are thrilled to be partnering with Build a Bear Workshop, who have strong synergies with the Me to You brand in giving generations of customers the opportunity to imagine new ways for kids to experience a world of wonder and stories by creating furry friends that can be loved and cherished always.”
Guests who visit select UK Build a Bear Workshop stores on weekends in November and December will be able to participate in in-store Tatty Teddy events, including Tatty Teddy costume character visits and activities. Fans will also have the opportunity to win Me to You Build a Bear Workshop prizes.
Roger Parry, senior managing director for Build a bear Workshop Europe, added: “The iconic Tatty Teddy story and character have been beloved by fans for decades. We are honoured to partner with Me to You, who brought this character to life, to introduce a Make Your Own Tatty Teddy to the UK for the first time – just in time for Christmas.”