The German publishing house Kosmos is launching its successful children’s crime series The Three ??? to the UK through a raft of toys, audio dramas and e-books.
A new line of detective gadget toys spanning the Multi Spy Tool, Gangster Alarm and Listening Spy will be delivered to UK audiences via Thames and Kosmos this month.
Five of the first crime cases will be available as e-books while Sony Music Entertainment will release audio books on various streaming platforms. Boxine will finish off the choice of products with its Tonie boxes, which can be used to listen to the series of stories.
Joining the initial toy line will be the 2019 launch of a The Three ??? voice changer and a detective briefcase.
The Three ??? is one of the most successful crime series for children and adolescents in the world. Since 1964, Justus Jonas, Peter Shaw and Bob Andrews have been investigating cases and solving mysterious riddles. With 17.5 million books and 50 million audio books sold since then, the tales of the three detectives have captured the imaginations of boys and girls across the generations.
“Together with our partners Sony Music, we have carefully maintained the brand for decades,” said Matthias Kienzle, sales and marketing director for Kosmos.
“Meanwhile, The Three ??? has become one of the best-known and most popular children’s brands in Germany. The next logical step is to therefore increase international marketing of the brand, too.”