New Northampton indie will ‘only stock ethically-sourced toys,’ as sustainability gains pace

With retailer closures being announced on a monthly basis, it’s good to hear news of prosperous high street toy shops, and even better when that store’s message is of ethically sourced toys.

A toy store of this very ilk has just opened its doors in Northampton, where the majority of products are made from wood and fabrics as the retailer avoids plastics wherever possible.

With over 25 years of experience of working with children, Claire Bailey and Jo Bridge of Little Adventures Toy Barn opened their first store with a focus on the environment and inspiring children.

Looking for a change in career, the pair are looking to help develop children’s imaginations through play at their store where customers are allowed to try a toy before they buy it.

Bailey said: “Have you ever considered what happens to a plastic toy once it has either been broken or finished being played with? 90 per cent of the toy market is made up of plastic toys, so many of our landfils are full of plastic toys from pocket money size through to large.

“Here at Little Adventures Toy Barn, we have a unique ethos whereby the majority of our products are made from wood and the rest are made of fabric.”

Bridge added: “We are committed to helping towards a greener future for our planet and what better way to start teaching children than with toys from their toy box. Where we can, we like to source fair trade items and contribute to making a difference in our world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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