Hasbro eyes continued growth in collectables with Transformers BotBots

Hasbro is looking at continued growth in the collectables sector this year, with the aim of driving further engagement via a new range of Transformers-themed toys.

Called Transformers BotBots, the new range looks to ‘share a tale of a glowing mist filled with Transformers energy called Energon’ that comes down from the sky. The things inside the mist come to life as little Transformers robots.

‘BoBots can hide in plain sight as everyday objects, meaning no one knows what’s a bot and what’s not,’ reads the product description.

Hidden inside each Transformers BotBots blind bag is a little mystery figure. Each stands at around one-inch tall and change from everyday objects to little robots in three to five easy steps.

There are seven tribes to collect in the range: Jocks, Techie Gang, Shed Heads, Sugar Shocks, Toilet Troop, Greaser Gang and the Backpack Bunch.

“As we see continued growth in the collectable toys segment, we are thrilled to have the opportunity to create the Transformers BotBots collectable range,” Craig Wilkins, senior director of marketing for Hasbro UK and Ireland told ToyNews.

“With humorous character names and tribes such as Stinkosauraus Rex from the Toilet Troop, the Transformers BotBots range offers a new, silly story about ordinary objects that turn into Transformers robots that we expect both kids and fans alike to enjoy and want to collect.” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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