The leading dress up company, Pretend to Bee has secured a new UK and Ireland retail partnership with Toytown.
Pretend to Bee products will now be available in 16 Toytown stores across the UK and Ireland, with over 40 SKUs available in the retail collection.
The range of products will span different dress up occasions including role play and story time and will include Pretend to Bee’s popular fairy tale and animal costumes and accessories.
The range will be fully merchandised by Toytown with a Pretend to Bee display creating a one stop shop for customers looking for dress up and fancy dress products.
Harrison Palmer, sales director at Pretend to Bee, said: “It’s such a delight to see so many of our products and ranges in toytown stores. Their merchandising of the ranges creates a unique customer experience and will showcase our products perfectly.
“As two companies with ambitious growth plans, our relationship with Toytown is a great fit and we look forward to working with them to roll out to further stores.”
Brian Simpson, head of purchasing at Toytown, added: “We pride ourselves on having one of the widest selections of toys available on the high street and this means offering products for any occasion.
“Pretend to Bee is there a great fit for us and their ranges not only offer our customers high quality dress up, the in-store displays also enhance customer experience.”